Now Fewer hardware expenses: IPTV services don't require the installation of complex, costly cable infrastructure in your home. Instead, you can use your existing internet connection and a simple app or set-top box. Internet-based delivery: IPTV streams content over the internet, which is a more flexible and scalable technology than traditional cable. This allows for lower operating costs for providers, which can be passed on to consumers. No geographic constraints: IPTV is not tied to a specific physical cable line. This means providers can reach a wider audience more efficiently without the high cost of maintaining localized cable networks.